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Things I Amplify from the web

Does handing someone a business card mean “add me to your mailing list”? #in

Don’t think so..here’s my take on the Women Grow Business blog.

Amplify’d from www.womengrowbusiness.com

Permission based marketing has become extremely commonplace, thanks mostly to social networking and the ease of finding information about potential clients on the internet. Growth is good, but as the way we market changes, so do the rules.

Read more at www.womengrowbusiness.com
 

Are Foursquare clings taking over the world? #in #4sqcling

Apparently Whole Foods is jumping on the #4sqcling bandwagon. Nice…

Amplify’d from mashable.com
See more at mashable.com
 

Bloggers Take Center Stage in Revving Up the Local Economy #in

Just heard about this new blog designed to rev up business in Old Town Alexandria, VA. It is part of a community-wide challenge to Alexandria residents to divert at least 10% more of their shopping dollars to locally owned independent businesses. Love to see social media being used as an economic stimulator. I wish the bloggers at shoplocalalexandria.com much success!

Amplify’d from shoplocalalexandria.com

Several economic impact studies have shown that buying from locally owned businesses circulates more money through the local economy, creates more jobs, generates more tax revenue and supports more local charities, events and infrastructure than buying at big national chain box stores.

Read more at shoplocalalexandria.com
 

Maryland May Regulate Campaign Use of Social Media

Good or bad?

Amplify’d from www.google.com

“You can see this coming down the road,” Cain said. “You’re in a close election, you have a colleague make a Facebook page, find a bunch of friends and put out some disinformation. I think it’s a good idea to find a way to let people know what is sanctioned.”

Read more at www.google.com
 

Facebook’s Privacy Issues

Okay. This is getting a little scary…

Amplify’d from www.businessinsider.com
Zuck: Yeah so if you ever need info about anyone at Harvard

Zuck: Just ask.

Zuck: I have over 4,000 emails, pictures, addresses, SNS
Zuck: Yeah so if you ever need info about anyone at Harvard

Zuck: Just ask.

Zuck: I have over 4,000 emails, pictures, addresses, SNS

[Redacted Friend's Name]: What? How’d you manage that one?

Zuck: People just submitted it.

Zuck: I don’t know why.

Zuck: They “trust me”

Zuck: Dumb fucks.Read more at www.businessinsider.com
 

The Future: “Siteless”, Streaming Digital Hubs #in

I am in total agreement. The future belongs to the “siteless”, streaming digital hub that is powered by portable, sharable and relevant content.

Amplify’d from mashable.com

These indicators point to the future of a “siteless” web — a consumer-centric online economy where audiences decide when and where they will receive content, with less emphasis on single destinations. This doesn’t mean you shouldn’t have a website, but rather that content needs to be distributed across many websites, platforms, social networks, new devices, and so on.

Read more at mashable.com
 

Student Board Members Exercise Influence with Social Media #in

A great story about how students are using social media to become influential members of Maryland school boards.

Amplify’d from www.washingtonpost.com

Hwang is the only board member with a blog, he has a volunteer staff of about 20, he posts videos about education issues on YouTube, and he has held town hall-style meetings at which students have been able to air their concerns.

“A lot of the stuff I did came from the Obama campaign,” Hwang said. “One of the big untapped things that people hadn’t looked at was social media,” which, he said, help students become more involved in nitty-gritty local issues. “It’s very easy for them to debate abortion but more difficult to debate what’s happening in their own back yard,” he said.

Read more at www.washingtonpost.com
 

Using Empathy to Build a Customer-centric Organization #in

Give USAA an A+ for empathetically connecting with those who serve our country. Walking in the shoes of customers is one of the most powerful ways to build trust in an increasingly untrusting environment. Something for social media marketers to think about.

Amplify’d from www.businessweek.com
Earlier the same day, the five-foot-tall Salinas had strapped on a military helmet, 65-lb. backpack, and flak vest. She’d eaten a “meal ready to eat,” or MRE, the grub soldiers eat in the field. She even read real letters from troops in Iraq. Hers was from a soldier who later died in the war and was addressed to his mother. “We were in tears,” says Salinas.

Many companies give lip service to listening to the “voice of the customer.” At USAA, that voice is transformed into what it calls “surround sound”–a comprehensive approach to training its employees to empathize with its customers’ unique needs. “We want to cover the light moments, the heart-wrenching moments, what it’s like to be bored in the field,” says Elizabeth D. Conklyn, USAA’s executive vice-president for people services. “We try to develop empathy, not only for our members but also for the family side.”Read more at www.businessweek.com
 

Using Social Media to Improve Customer Relations: How @citrix is getting it right #in

A few brands are expertly using social media as part of their customer relations. I experienced this first-hand, when I recently contacted Citrix for support. Here are three things they got right:

Amplify’d from blog.creativeblogsolutions.com

Rapid social media response. Companies can no longer afford to respond slowly to customer inquiries. Citrix’s rapid social media response led to a positive outcome.

Top executive use of social media. By communicating directly with customers, Citrix’s top management humanizes the organization and lets customers know that they are listening, responsive, and care about individuals.

Sending a gift. Citrix communicates that they are willing to go above and beyond to support their customers. The gesture was the icing on the cake – or cookie!  And it left me with a memorable impression of the Citrix brand.

Read more at blog.creativeblogsolutions.com
 

Nestle Foods: How to Screw Up Social Media #in

This all started with Nestle Foods asking fans to not use their own versions of their logo on their Facebook fan page. Possibly an intern? Lack of forethought? A brand clueless about social media? Quite frankly, I am speechless.

Amplify’d from blogs.bnet.com
See more at blogs.bnet.com
 
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